Crunch Fitness to Open 30,000-Square-Foot Gym in Coeur d’Alene This Fall
A major national fitness franchise is heading to North Idaho. Crunch Fitness, operated locally by franchisee Fit Fusion, has announced plans to open a new location at 101 E. Appleway Ave. in Coeur d’Alene, Idaho, with doors expected to open in fall 2026. Pre-sales for memberships are set to begin this summer, giving Kootenai County residents an early look at what the facility will offer.
A Major Investment in North Idaho Fitness
The Coeur d’Alene location represents a $5 million investment and will span 30,000 square feet, making it one of the larger fitness facilities in the Panhandle region. The gym will debut Crunch’s newest “3.0” design concept, which blends updated aesthetics with expanded functional features. The format is designed to combine serious fitness programming with an entertainment-forward atmosphere — a philosophy the brand has built its national reputation around.
Fit Fusion, the franchisee behind the project, currently owns and operates 15 Crunch locations across the country. The Coeur d’Alene gym will mark the company’s first Idaho footprint, though Fit Fusion has indicated it plans to add more locations across the region before the end of the year.
Why Coeur d’Alene
Fit Fusion’s Marketing and Communications Manager Tiffany Levine pointed to North Idaho’s rapid population growth and outdoor lifestyle as key factors behind the expansion decision. “North Idaho is one of the fastest-growing regions in the country, and it’s easy to see why,” Levine said. “Coeur d’Alene’s health-conscious, outdoor-driven community lives for the lake, the trails, and the slopes.”
She added that the gym aims to support that active lifestyle by offering fitness and recovery resources that help residents stay active year-round. The “No Judgments” philosophy Crunch has long promoted is central to the brand’s identity — the chain positions itself as a gym for all fitness levels and goals, drawing in members who might be intimidated by more competitive gym environments.
North Idaho has seen substantial population growth over the past several years, with Coeur d’Alene and surrounding communities like Post Falls and Hayden absorbing waves of new residents from out of state. That demographic shift has brought increased demand for retail, dining, and fitness options throughout Kootenai County — and national brands have taken notice. For more on statewide business and development trends across Idaho, visit Idaho News.
About Crunch Fitness Nationally
Crunch Fitness is a large-scale national chain headquartered in New York City, currently serving more than 3.5 million members through over 550 gym locations across 41 states and several international markets including Canada, Australia, and India. The brand recently ranked second in the fitness category and 20th overall in Entrepreneur magazine’s annual Franchise 500 ranking — up from 32nd the previous year. Crunch has also appeared on the Inc. 5000 list of the fastest-growing companies in the United States.
Jobs and What Comes Next for Kootenai County Residents
The Coeur d’Alene opening is expected to bring new employment opportunities to the area. Fit Fusion is actively recruiting general managers, membership sales representatives, group fitness instructors, and personal trainers ahead of the launch. Interested candidates can apply through Fit Fusion’s careers portal at fitfusionteam.com/careers.
Residents interested in membership pre-sales can expect more information from Crunch and Fit Fusion as the summer approaches. The 101 E. Appleway Ave. address places the gym in a commercially active corridor, making it accessible to residents across Coeur d’Alene and neighboring communities.
As Kootenai County continues to grow, commercial development — including fitness, healthcare, and retail — remains a closely watched topic for both longtime residents and newcomers. The arrival of Crunch follows a broader trend of national businesses identifying North Idaho as a viable and expanding market. For more on local development and public safety news in Coeur d’Alene, see our recent coverage of the new Coeur d’Alene Fire Chief appointment.